VILA

VILA MOMENTS inspires the user and makes the brand alive by placing the design in a larger context.

VILA is a Danish fashion brand with over 110 European retail chain stores. As part of Bestseller Group, VILA’s webshop is a well-functioning e-commerce solution, centrally controlled by Bestsellers department in the Netherlands.

However, VILA wanted more flexibility and would like to communicate with their users in a different way than via the webshop. In collaboration with Novicell, VILA therefore built a separate content universe – VILA MOMENTS – which complements the e-commerce solution with inspiring and more editorial content. The variation on the content site also helps to differentiate the brand from the other BESTSELLER brands that have the same webshop design.

Content that inspires the users

At VILA MOMENTS, fashion, lifestyle, travel and personal stories combine – as you know from fashion magazines. The concept has created VILA and Novicell together.

The vision was a simple, bright and elegant design as the framework for the many photos, videos, instagram feeds and guest submissions from European fashion bloggers.

As VILA wanted, the user can now discover and be inspired to see the products in a larger context.